I've spent much of the last 5-6 years catching up and keeping up with the trends and mechanics of digital marketing. My particular interest has been content creation and marketing as a means of lead generation. I read a lot, followed a lot of blogs, and sat through a ton of webinars, usually 2-3 a week.
I invested time and money (or rather, my employer invested money). We looked at website analytics systems, methods for tracking competitors, content generation tactics, email marketing systems, respondent tracking methods, CRM systems -- you name it. All of them cost something. Some cost more than others. But I have no complaints, only compliments because all of them generated good, relevant data. All of them generated leads, good leads.
But those great marketing systems and methods mean nothing if there isn't a real person on the other end of the phone, the other side of the chat window, or the receiving end of the email message. Easy-to-understand data will create interest in a product or service. But the person who answers the buyer's questions is often the one who creates the customer and makes the sale. Plus, it's a plus when the one addressing the Q&A comes across as not-too-busy and genuinely interested in helping!
At the end of the day, real marketing addresses the needs of the buyer. People buy from people. Who is speaking for you, right now? Who does the speaking for your company, your brand, your product, or your service?
No comments:
Post a Comment